Tuesday, October 4, 2011

HLN offering coverage of Murray trial

As the legal teams involved in the Conrad Murray manslaughter trial begin to sift through the grisly details of Michael Jackson's death, HLN is giving the trial the Casey Anthony treatment.HLN has promised "gavel-to-gavel" coverage of the trial, which began last Tuesday and is expected to take four to six weeks before a verdict is rendered. And HLN is not the only outlet capitalizing on the trial: Fox Television Stations created a smartphone/tablet app that streams live coverage from its O&O KTTV in Los Angeles -- a program that outpaced all the other paid news apps in the Apple store within 24 hours of its launch.The major broadcast nets are offering live streaming of the trial on their websites. The other news cablers seem to have ceded the territory to HLN for now. One MSNBCer says they're "definitely not going wall to wall with it," and HLN was the only net to announce comprehensive coverage plans. HLN saw a ratings spike last week, with its total viewer average climbing from 97,000 on Tuesday to 145,000 on Wednesday -- compared with a recent average of 32,000 before the trial began. Over the same period, CNN dropped slightly from the previous week in total-day viewers (122,000) while MSNBC was mostly flat (138,000) and Fox News (310,000) saw a slight bump. Contact Sam Thielman at sam.thielman@variety.com

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